Conferences

Keynote and Opening Sessions:
Greening Your Business
Increase your sales and profits by Going Green! Customers prefer to do business with companies that are eco-friendly. Find out what you can do internally to significantly lower your operating costs while being more eco-friendly. Use Kathy’s self-assessment tool during this interactive and inspiring keynote and find out what you can do to make your business more eco-friendly. You’ll also see what green certification can do for you, and how you can market “going green.” Kathy is the developer of the Green Earth–Green Plants and Green Earth Business certification programs.
“Kathy kept our workshop interesting and fun with different activities, informative topics and a non-classroom atmosphere. She had some very good tips and motivating comments.”
LEED and the USGBC Update
Find out what’s happening with the LEED green building certification program and how the USGBC is changing to meet the needs of your community. You’ll discover how these changes effect the way you do business and what you can do to help your customers (or your own building!) get LEED credits, no matter what business you’re in. Presented by LEED AP Kathy Fediw, chairperson of her the USGBC Piney Woods branch.
NOTE: this program is constantly updated as the USGBC and LEED program continue to evolve and change!
Pricing Strategies for the Competitive Marketplace
One thing is clear–the way you priced your goods and services yesterday doesn’t work today! Pricing is a part of your overall business strategy and has a lasting effect on how your customers perceive you. Your pricing is a reflection of your quality and level of service, so don’t sell yourself short! You’ll also find out how to negotiate with tough clients in today’s martketplace so you can get the bid, keep the account and still make a profit. You’ll see your business in a whole new way–through the eyes of your clients!
Breakout Sessions:
Excite and energize your conference audience with these high-value, high-energy interactive sessions, 45 to 90 minutes. Titles include:
- LEED, the USGBC and Green Plants Update
- Marketing Your Green Business
- Green Plant Care for Techs (indoor plant care, half-day or full-day workshop)
- Hire and Train to Win
- Customer Service in a Down Economy
- Negotiating with Clients
Breakout sessions specifically for interiorscape horticulture technicians are also available, please call 281-687-6966 for details.
“Kathy was empowering. She made all the conference delegates at her workshop understand how important their job was, how much information, knowledge and understanding they actually had and needed…I can fully recommend Kathy Fediw’s training.” National Interior Plantscape Association (Australia).
To schedule your session, please call Kathy at 281-687-6966.



"The consummate professional. Her ability to teach and relate to others in a positive manner has become ..."